Tag Archives: reputation

Guidance on monitoring, and interacting on, social media

When I was at university, I studied some psychology. I vividly remember learning about deindividualisation; losing the sense of individual responsibility for your actions (sometimes through a false sense of anonymity) leading to anti-normative behaviour. One of the lesser-known examples that the lecturer gave, was an experiment in 1973, where six males and six females [...]

Reputation management: Conducting a social media audit

Editor’s note: See Implementing social media monitoring for the final version of this guidance
I recently spoke at Comms 08 but had to skip the final quarter of my presentation due to time constraints. The silver lining of that cloud is that what I was going to cover then, I will transcribe for everyone now.
Conducting a social [...]